About Us

Familiar, with a twist.

 

At ODDLY, we believe fashion should never feel like a formula. It should feel like you — expressive, unexpected, maybe even a little mischievous. We’re a pret wear brand rooted in Madras, handcrafting women’s clothing from linen with a whole lot of thought. Our silhouettes may look familiar at first glance, but there’s always a detail — a cut, a collar, a seam — that gently veers off the expected path.

 

And if you think our clothes are a little odd, wait till you meet the team behind them: a mechanical engineer, a pole instructor, and a financial advisor. Strange trio? That’s the point. ODDLY is what happens when you stop trying to fit in and start showing up as your full self.

 

But being different isn’t just our aesthetic — it’s our ethic.

 

Our approach to sustainability goes beyond buzzwords. Yes, we use natural, breathable linen. But we also design with zero waste in mind, make clothes that last, and create versatile styles that actually work across occasions and moods. The goal? Fewer impulse buys, more intentional dressing. But the real heart of our work lies in our collaboration with incredible artisans, whose hand-done detailing and skilled craft form the soul of each garment. Because sustainability isn’t just about materials — it’s about people, too.

 

We want ODDLY to be your go-to for all things sustainable, stylish, and a little offbeat. Whether you’re a beach-loving minimalist or a power-dresser with a penchant for pleats, we’re here to help you find your style voice — and own it. With clothes that empower, delight, and remind you that bold choices don’t always have to be loud — just deliberate.

 

So come as you are. Stay as you like. Just don’t be ordinary.

 

Because honestly? It’s way more fun to be a little ODD.